In Kibera, Africa’s second-largest informal settlement, located in Kenya, researchers were puzzling over the low uptake of a water purification solution.
11 MAY: OECD-TEN CONFERENCE: BEHAVIOURAL SCIENCE IN PUBLIC POLICY
Being Green, Consumer Centric and with well-Functioning Markets and Organisations
We as humans make thousands of decisions each day, but many of these may be habits or choices that are not the most environmentally-friendly. How can we effectively change our behaviours to reduce waste, increase resource efficiency and strengthen policies for sustainable consumption?
Human demands on Earth’s natural resources have outpaced what can be produced. A shift to more sustainable growth is dependent on changes in current patterns of both production and consumption.
Behavioural insights can help policy makers obtain a deeper understanding of the behavioural mechanisms contributing to environmental problems, and design and implement more effective policy interventions.
Insights from the behavioural sciences – behavioural insights – can help policy makers obtain a deeper understanding of the behavioural mechanisms that contribute to environmental problems, and design and implement more effective policy interventions.