The Green Business Model Navigator is an all new innovative knowledge sharing product in the form of an interactive ‘Navigator’. It provides a practical introduction to green business models, outlines the benefits, challenges, and scaling up strategies of green business models, and the role of different stakeholders in this process. The Navigator includes a database with existing tools to assist in the development and implementation on green business models.
The key target groups of this Navigator are entrepreneurs, development organisations, consultants and service providers. However, large businesses, innovation centres and financial institutions are also expected to benefit from the use of the Navigator.