Nina Mažar is Senior Behavioral Scientist of the World Bank’s Global INsights Initiative (GINI). To assume this role, Dr. Mažar is currently on leave from the University of Toronto’s Rotman School of Management where she is Associate Professor of Marketing and Co-Director of the Behavioral Economics in Action research cluster BEAR. She was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” (Poets & Quants; 2014). She holds a Master of Science (Dipl. Kauffr.) and Ph.D. (Dr. rer. pol. with summa cum laude) equivalents in Management/Marketing from the Johannes-Gutenberg University in Mainz, Germany.
Her academic research focuses on behavioural science and its policy application. She is particularly interested in how human behavior is influenced by seemingly irrelevant cues in the environment, and how to re-design the environment to nudge individuals to make better decisions (from financial decision making to consumption to moral decision making) that increase their own and societal welfare. Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and Harvard Business Review. Speaking engagements include the European Commission, OECD, Toyota and Google Ventures.