ABOUT THE WORKING GROUP
Behavioural economics examines how social, cognitive and emotional factors influence the economic decisions of citizens, firms and institutions. The GGKP Behavioural Insights Working Group met regularly between 2015-2017 to explore the state of knowledge and research gaps in applying behavioural economics and related sciences to the promotion of green growth. The Working Group focused on designing behaviourally-informed policy interventions (sometimes called “nudges”) for encouraging pro-green growth behaviours among key sets of societal stakeholders at the individual level.
The Working Group released the working paper, Changing Behaviours, Changing Policy: Evidence on behavioural insights for green growth (2018), reviewing some of the key behavioural drivers and policy leverage points for encouraging green growth. The working paper recommends steps that decision makers can take to ensure effective planning of behavioural interventions for green growth.
A full list of resources on green growth and behavioural insights can be accessed through the GGKP's Consumption and Cities theme pages or through the GGKP's resource library on Consumption and Cities.