While highlighting the opportunities, this study is an important reminder of the many challenges that Namibia has faced and continues to address with regards to reducing socio-economic inequalities, maintaining economic growth and achieving a higher level of sustainable use and trade of biodiversity-based products. The study identifies a number of key sub-sectors in need of additional policy support and investment to derive secure and higher sustainable development returns from BioTrade. Moving beyond the assessment of the current state and potential of BioTrade in Namibia, this study examines the contribution of the sector in transitioning to a green economy. The results reveal that the expansion and consolidation of BioTrade can further advance Namibia’s role as a leading international proponent of sustainable environmental and economic management. While it is understood that a full-scale transition to a green economy will require a package of policy reforms and investments in all economic sectors, BioTrade in Namibia is well-placed to pioneer such a shift.