Changing Behaviours, Changing Policy: Evidence on behavioural insights for green growth

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April 2018
Green Growth Knowledge Platform (GGKP)

In order to achieve the Sustainable Development Goals, green growth policy frameworks must address the limits of rational behaviour. While behaviourally-informed policy making is still in its infancy, there has been much progress in a range of social sciences in better understanding the factors and context that drive and affect human behaviour.

The working paper Changing Behaviours, Changing Policy: Evidence on Behavioural Insights for Green Growth, produced by the GGKP Working Group on Behavioural Insights, reviews some of the key behavioural drivers and policy leverage points for encouraging green growth. It reviews case studies that illustrate these drivers and test policy-related behavioural interventions for green growth. On this basis, the working paper identifies knowledge gaps for further research and presents several recommended steps that decision makers may follow to ensure effective planning of green growth behavioural interventions.


About the GGKP Behavioural Insights Working Group

The GGKP Working Group on Behavioural Insights explores the state of and gaps in the areas of behavioural economics and social science in order to support further research in this area that will help design robust policies and interventions (sometimes called “nudges”) for instigating positive green growth behaviours among key societal stakeholders.