The report The Business of Planting Trees: A Growing Investment Opportunity highlights four promising investment themes in land restoration - technology, consumer products, project management, and commercial forestry - and includes case studies of 14 businesses across eight countries that are part of an emerging forest and land restoration economy. These businesses cover a range of activities, from drones that shoot seeds into hardened soils to genetic research on tree species threatened with extinction.
The report targets long-term investors who make direct investments of, on average, between $500,000 and $10 million in private companies, including venture capital, private equity, and impact investors; national and multilateral development banks; and grant-making organizations. This publication will also interest potential entrepreneurs who would like to reverse the cycle of land degradation. By presenting real-world examples of companies that generate revenues from restoration, entrepreneurs will gain insights into what business models exist. They can contact some of the highlighted enterprises to learn about their business model and operational setup, which may enable them to avoid early pitfalls and have a higher chance of success.