World Wide Fund for Nature (WWF)

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The World Wide Fund for Nature (WWF) is one of the world's largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries.

WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

We work with communities, businesses and governments to help people and nature thrive. Together, we’re safeguarding the natural world, tackling climate change and enabling people to use a fair and sustainable share of natural resources.

Our ‘One Planet Perspective’ serves as a framework for WWF’s green economies focus areas:

  • Managing and maintaining healthy natural capital
  • Greening economic development policy and planning
  • Greening high-impact sectors
  • Influencing financial flows
  • Improving governance and measurement

One Planet Perspective